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This site states the following, "Its imperative to select antivirus software that is compatible with your computers platform." We noticed that the web page also stated " The price shown reflects the cost for a one-year subscription." It also stated " Rating Sources CNET, PC Magazine, Softonic, LAPTOP Magazine, Toms Guide. Data Sources Collected from company websites and data sheets. Overall, you should always run antivirus software. There are plenty free tools that offer good protection. Consider a paid option if you desire the ad." The header had antivirus as the highest ranking keyword. It was followed by virus, anti-virus, and symantec which isn't as ranked as highly as antivirus. The next words the site uses is norton. webroot was also included and might not be understood by search engines.